Cover of: Marketing in publishing | Patrick Forsyth Read Online

Marketing in publishing

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Published by Routledge in London, New York .
Written in English



  • Great Britain.,
  • Great Britain


  • Publishers and publishing -- Great Britain.,
  • Books -- Great Britain -- Marketing.

Book details:

Edition Notes

StatementPatrick Forsyth, with Robin Birn.
ContributionsBirn, Robin.
LC ClassificationsZ323 .F58 1997
The Physical Object
Paginationxv, 154 p. ;
Number of Pages154
ID Numbers
Open LibraryOL1005845M
ISBN 100415151333, 0415151341
LC Control Number96045646

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Book publishing companies have been working for centuries to create effective book marketing campaigns. Marketing is essentially a communication between parties about what they stand to gain from making a deal. Book Marketing Is A Marathon Not A Sprint. The title above makes me feel like a management consultant. So let me rephrase my point more eloquently. The best time to start planning your book marketing strategy is before your book is ready. Start to build your platform. Book Marketing. Know Your Target Market and How to Reach Them. Successful authors think about the target market for their book early in the publishing process. Sure, high-quality content is important in today’s competitive landscape, but having creative, nuanced marketing plan is what separates best-selling books from the rest. We understand publishers can have limited budgets for book marketing services — and that every dollar spent must count. But we get results; and show publishers how outsourcing book publicity can be an excellent investment and with positive ROI.

  The publishing houses' traditional marketing strategy consisted of wining and dining the key editors and reviewers for the big newspapers, and then paying to display their authors' books. There are hundreds of ways to market self-published books. However, if you don’t get the following nine marketing strategy basics right first, you could be wasting a lot of your time, energy, and money. Many, if not most authors who self-publish for the first time make mistakes.   Accept responsibility for the marketing and promotion of your book. Even if you choose to outsource some of the work, your book’s success depends on you taking action. Marketing and promotion is just an extension of your author platform. The lines between platform building and book marketing are often blurred.   Modern publishing is a tricky game — especially when trying to figure out the biggest names within that game. Most major publishers are part of a larger media conglomerate, prominent indie presses excepted, and a search for the year's largest book publishers will often yield companies that work with other forms of content rather than books. So to help you zero .

General Online Book Marketing Ideas Have an online book tour and plan a cost-effective online campaign. Write a press release and distribute to online outlets. Create monthly newsletters and ask fans to sign up for them. Consider if pay-per-click advertising on Google, etc. might be appropriate.   Every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author. Although traditional media campaigns still play an important role in the marketing plans for new books, they are no longer enough. To maximize — or perhaps even replace — a traditional publicity campaign, you. How does e-book marketing differ from marketing for print books? What should I consider when creating a marketing plan? You can create a marketing plan at any stage of your writing and publishing process (the earlier, the better). A marketing plan is a document that lists the actions necessary for you to achieve your marketing goals. The cost to publish a book depends on a) the length of the book and b) the level of quality you want. Most authors spend $2,$4, to self-publish their books — this includes editing, cover design, formatting, and marketing services. Of course, if you just want to get your book out there, you can always format it for free and self-publish.